Becoming a Sales Star

Becoming a Sales Star is a sales management text that highlights a consultative selling approach. Sales approaches, tools, and techniques are presented in an easily readable format. The book opens with an introduction to the sales management function with an emphasis on the strategic nature of sales programs. Chapter Two launches us into a lively discussion of the consultative sales approach. Chapters Three to Five dwell on important sales topics like the features of successful salespeople, key activities for salespeople, and client relations management.

This book features a special corporate pullout series that captures in a succinct manner some key elements of star salespeople and the sales management process. This book will be useful to students in sales and marketing and is also a quick reference guide for sales and marketing practitioners.

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Suggested Citation: Hinson, R., Ocloo, M., Buatsi, S., Adae, E., & Darkwa, L. (2006). Becoming a Sales Star. Sedco-Longmans.