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Social Media and Africa’s Public Sector: Perspectives on Contemporary Issues

 Author: Eric Kwame Adae , Kojo Kakra Twum , Robert Ebo Hinson , Helen Inseng Duh , Doreen Anyamesem Odame  Category: African Business, Business and Management, Emerging Markets and Globalization, Inclusive Capitalism, Marketing, Public Relations & Strategic Communications, Public Sector Management, Social Media  Publisher: Palgrave Macmillan Cham  Published: April 5, 2023  ISBN: 978-3-031-22641-0  Pages: 133  Country: Switzerland  Language: English  Dimension: 152 x 229 x 15.875mm  Learn more

This book focuses on developing a systematic approach to understanding the transformations in Africa’s public sector social media landscape. Looking at the use of social media from the African public sector perspective, the authors present a comprehensive understanding of social media practices and how these could be integrated into African public sector institutions’ operational activities in order to deliver greater value for African citizens and consumers of public goods and services. Chapters explore how social media in Africa differs from traditional media use, their application in the public sector, objectives for government using social media, and how social media plays an interactive role in e-government services.

Providing practical guidance on the use of social media in Africa’s public sector and governmental spaces, the book also serves as a teaching text in governance and public sector communication efforts within the African context for both undergraduate and graduate programs.


Overview of Social Media and Africa’s Public Sector 1

2 Exploring Facets of Africa’s Public Sector’s Dance with Social Media 21

3 Main Objectives and Expectations for the Use of Social Media in the Public Sector in Africa 45

4 Catalysts for Social Media Adoption in the Public Sector in Africa 65

5 Democracy and Use of Social Media by Public Sector Organisations in Africa 85

6 Social Media and E-Government Services in Africa 103

7 The Way Forward for the Use of Social Media in the Public Sector in Africa 119 Index 129

Bibliographic Information

  • Book Title: Social Media and Africa’s Public Sector
  • Book Subtitle: Perspectives on Contemporary Issues
  • Authors: Eric Kwame Adae, Kojo Kakra Twum, Robert Ebo Hinson, Helen Inseng Duh, Doreen Anyamesem Odame
  • Series Title: Palgrave Studies of Public Sector Management in Africa
  • DOI:
  • eBook Packages: Business and ManagementBusiness and Management (R0)
  • Copyright Information: The Author(s), under exclusive license to Springer Nature Switzerland AG 2023
  • eBook ISBN: 978-3-031-22642-7Published: 05 April 2023
  • Series ISSN: 2730-6119
  • Series E-ISSN: 2730-6127
  • Edition Number: 1
  • Number of Pages: XV, 133
  • Number of Illustrations: 6 b/w illustrations