Becoming a Sales Star is a sales management text that highlights a consultative selling approach. Sales approaches, tools, and techniques are presented in an easily readable format. The book opens
This book explores the issues around small business and entrepreneurial activities in Africa within the context of frequent collapse of businesses, seizures by governments, lack of access to capital and
Responsible Management in Emerging Markets: A Multisectoral Focus is in response to the dearth of literature on responsible management in emerging economies. It discusses diverse themes at the intersection of corporate
This book focuses on developing a systematic approach to understanding the transformations in Africa’s public sector social media landscape. Looking at the use of social media from the African public
Today, CEOs function increasingly as social activists, often pursuing socio-political causes which fall outside of their usual pursuit of the corporate or financial bottom line. Based on a series of
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